Twitter, the world’s foremost microblogging platform, announced its plan to pay its users on Thursday. It was not the first time Twitter hinted at paying creators, but it was the first time it actually went live with revenue sharing.

What Twitter named the Creator Ads Revenue Sharing programme was the latest feature of the company’s monetisation attempts. It is, however, not available to every user until late July.

“We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our effort to help people earn a living directly on Twitter,” the social media company tweeted on Thursday.

“We’re rolling out the program more broadly later this month and all eligible creators will be able to apply.”

Some content creators on Twitter have already started sharing proof of their very first share of the Creator Ads Revenue returns.
So, how does this Creator Ads Revenue Sharing programme work and how can users benefit?

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WHAT IS CREATOR ADS REVENUE SHARING?

The Creator Ads Revenue Sharing was a payment plan Twitter proposed to share advertisement revenue with content creators.

There are users who record thousands and millions of engagements with their tweets. These users are considered content creators; their content drives much traffic and leaves great impressions on Twitter.

So, Twitter boss Elon Musk conceived the idea to incentivise the work of these creators. As a strategy to encourage creators and keep engagements on an upward trajectory, Twitter introduced the Creator Ads Revenue Sharing as one of the standard channels of monetising content.

Content creators will be able to independently register for this monetisation feature, but there are a few criteria.

HOW CREATIVE ADS REVENUE SHARING WORKS

There had been different monetisation offerings and options before Creative Ads Revenue Sharing. Twitter had previously enabled paid subscription and wallet features for individual creators.

Just like previous monetisation options, Twitter users have to meet specific conditions before they can sign up for the Creative Ads Revenue Sharing programme.

First, the user must have an active Stripe payments account. This is very important because all payments go to a Stripe-linked account only.
Next, the user must be subscribed to Twitter Blue or Verified Organisation.

The user must have at least 5 million monthly impressions in three consecutive months.

Finally, the user must meet Twitter’s Creator Monetization Standards. Once all these criteria are met, the user can go ahead with the application process.

Creators can tap on Professional Tools and then Monetization on Twitter to apply by the end of July.

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HOW MUCH CAN USERS EARN?

FIJ has monitored Twitter earners in the past 12 hours and found that there were no limits to how much creators could earn.

Several creators were willing to publicly share how much they received from the Creator Ads Revenue Sharing. These first earners are part of an initial group Twitter rolled payments out to. The criteria for the first group remain unclear.

The Washington Post reported that Twitter’s Musk allowed accounts he favoured to receive earnings first. Musk has since denied this claim.

Most of the prominent creators who have been open enough with their earners have had Musk’s approval in the past, FIJ confirmed: End Wokeness, Andrew Tate, Ian Miles Cheong, Benny Johnson, Shibetoshi Nakamoto, Ashley St. Claire and many others.

End Wokeness later tweeted that it seemed like “we triggered” the journalist who first pointed the pattern out. Many of these accounts averaged between $5,000 and $35,000.

The highest reported earning from Thursday’s Creator Ads Revenue Sharing programme was a whopping $107,247. @InternetH0F (internet hall of fame), a Twitter account famous for its unique compilations of internet interactions, claimed the six-figure earning.

None of the accounts that have been openly critical of Musk got earnings on Thursday or Friday, even when they met all the criteria. Matt Navarra, the founder of Geekout, gave a detailed explanation using himself as an example.

Twitter has been making moves to prevent META’s Threads App from becoming a troublesome competitor. The Threads App launched just over a week ago and has racked up over 100 million sign-ups in that period.

Twitter will be hoping to keep users and influencers to itself with incentives.

Experts have agreed that the Threads App has the potential to compete with and replace Twitter as the world’s foremost text-based social media platform.